Today is Social Media Day: #SMDay! AKA the perfect excuse to post about one of my favorite things.
FACEBOOK (Lindsay Edwards)
For me, it all started with Facebook. I still remember getting a Facebook account in high school. I never thought it would explode like it did, but it came at the perfect time. Suddenly we all had a way to stay connected as we graduated and took separate paths to college and started new chapters in our lives. I was always a little jealous of my friends that chose the same schools—or at least the same states—but I was more confident in maintaining strong friendships since we could keep up with each other’s lives on Facebook and even chat back and forth in class😉
Facebook was also the perfect medium to meet brand new friends before we even got to college. I joined a learning community my freshman year and the Facebook group created just for members brought us close before we even shook hands.
And my roommate that year? We coordinated our dorm decor together before we even moved in. Clashing is so uncool. I felt like I knew everyone in my building before move-in day. Because of Facebook.
Then Twitter. I joined in December 2010 while I was home on Christmas break. There’s only so much to do in the dead of winter in Buffalo, NY. Little by little I followed my favorite brands, musicians, athletes, influencers, news stations, and celebs. I started sharing my own content and blog posts. I found a way to stay connected to every part of the world simply by hitting “follow.” When news broke I knew about it.
Pinterest came next. I used it as a digital recipe box, a shopping cart and closet, a dream home inspiration board, workout motivation, and a travel bucket list collector. This one serves me less than it used to but is my go-to reference when I’m all out of inspiration at work.
After Pinterest? Instagram. At this point I wasn’t sure if I wanted another social platform to maintain, but once I created an account, I realized I had also created a monster! It’s so VISUAL. Instagram helped me flex different creative muscles. I’m a writer by job description but Insta gave me the opportunity to work on another passion: photography and storytelling through photography. While I truly despise the fact that the chronological feed is no more, I can’t change it, so I roll with it.
And finally? Snapchat. The dark horse, the problem child, and now the KING of social media. I tried not to like it. I tried not to jump on the train, but ever since I did I can’t quit it. The filters! The raw, real life-ness. I dig it even though I embarrass myself on the daily. I love that they’re constantly innovating, updating, and keeping the app fresh with new features.
Vine, Beme, Tumblr, Periscope, Meerkat. I gave a few of these a try but I just think they’ve been bested by others.
Some of my favorite things about social media in general:
- There’s a platform for every person at any age with any interest.
- The entire world is connected; you can even see what’s going on in space.
- Hashtags bring you exactly what you’re looking for: a place, a food, a mood, a brand, a person. It’s powerful.
- Personally, it helps pay my bills. Almost 100% of my job involves content creation for social media. I can’t imagine what I’d be doing if these platforms weren’t introduced.
- It’s always changing! That’s what keeps me engaged and hungry for more.
- Social media humanizes brands. It brings them closer to people, it creates conversation. I think the brands that invest in that kind of connection are the ones most likely to succeed.
What are your favorite things about social media?